What is Drinks World?

 

We are a high-end regional publication dedicated to the dynamic world of the hospitality and beverage service industry; the people, the marketplace and the brands. This is a magazine for the professionals of our world – Drinks World.

 

Keen readers of Drinks World are buyers, managers, sommeliers, bartenders, marketers and sales managers that are looking to further their careers and enjoyment of the drinks industry.
icon
icon

The thirst is real.

We’re tapped in. We work smart. We’re fascinated by heartbeat of the drinks business – which is why we’ve been creating content and publishing industry leading titles for over 15 years.

icon
icon

Influence the Influencers.

Drinks World influences consumer behavior by driving change within the bar and restaurant scene. Our proven strategy is to put the publication into the hands of all key influencers within the industry in the markets we are in.
icon
icon

Knowledge is Power.

Our style is engaging, inspirational, personable and educational with content that focuses training, product, people, recruitment, travel, luxury, competitions and brand history.
icon
icon

Poised for Growth.

The bartending and sommelier professions have grown in stature across the globe and their desire for quality information has followed suit, our platforms provide vital focus for a hungry audience.
icon
icon

Relevant to both sides of the bar.

We work with professionals involved at all levels of the drinks world – from buyers, and bar managers, to sommeliers, bartenders, marketers and sales representatives.
ib3 image
Transformation begins from within.
It all starts with trade.
See how trade media can work with your goals.
ib3 image
Why Trade?
Trade media is the most cost effective and targeted form of marketing direct to your customer. Trade media allows you to control your brand message and to influence the first people to buy your product – education and brand support is vital at this stage of your brand's journey.
We invest our time and resources into lifting the standard of knowledge and across beer, wine and spirits within the drinks industry in Hong Kong & Macau, Singapore & Kuala Lumpur, Dubai and in late 2015 – China, Taiwan, Jakarta & Bali. 

 

For Us? We work with the trend leaders in each market to drive acceptance and readership of the publication.
For You? We create a receptive and respected community of bartenders and sommeliers around a common publication.

“We saw an opportunity to launch a trade publication in the Middle East with a focus on the fast evolving Dubai market.  In any market, customer marketing is paramount as you influence the shopper at the point of connection,  while in a Dark Market it becomes your singular opportunity to influence sales through activation.   Additionally a trade magazine provides the opportunity to showcase brand activations, training and events which are otherwise prohibited.  More importantly it provides a voice for the trade and a channel to reach our customers and their staff.”

– Nathan Forde; African and Eastern, Dubai

Your ultimate media partner for the world of .